2023 summer travel trends: why multi-generational travel is booming
Based on fresh research, Abby Long of digital agency PMG looks at how audiences are prioritizing leisure trips and ‘multi-generational travel’.A notable trend among travelers is the growing desire to...
View ArticleGet real: how brands can tap into the power of relationships to drive...
Standing out during the peak shopping season is an annual challenge, so how can brands find their point of difference? We explore how to embrace real relationships and influence built on Snapchat. The...
View ArticleThe last bite of the cookie: Preparing for holiday 2024
This might be advertisers’ last cookie-fueled holiday season. PMG’s Jason Hartley is here with advice on starting the transition now, to make sure that reach, performance, and measurement don’t suffer...
View ArticleUSPS channels Rankin Bass claymation in jolly new holiday ad
In ‘Built for the Holidays,’ a retro and festive world comes to life with mini mail trucks, shipping boxes and figurines.Gifts and holiday cheer aren’t the only things the United States Postal Service...
View ArticleAldi deems the holidays ‘Swindle Season’ for shoppers
“It’s the holidays and the big swindle is nigh – all the outrageous prices are priced way too high,” says Aldi’s new seasonal campaign.Today, discount grocery retailer Aldi has unveiled its latest...
View ArticleSanta Claus, children and others marvel in ‘Unboxing’ Dunkin’ donuts during...
The chain’s latest campaign shows that the only holiday experience that might rival opening a Christmas gift might be opening a box of a dozen donuts.As the hectic holiday season begins, Dunkin’ has...
View ArticlePeloton celebrates imperfect workout routines in ‘Work Out Your Way’
The workout equipment brand that champions all fitness levels proves that real people’s fitness routines can be as diverse as their snack choices in its new holiday ad campaign.New holiday work from...
View ArticleMicrosoft AI crafts digital artwork inspired by holiday traditions around the...
People in the ad use AI to illustrate their most cherished holiday rituals, showing that technology is a tool best powered by humanity. A new campaign from Microsoft celebrates how artificial...
View ArticleUnwrapping ‘The Santa Stories,’ Coca-Cola’s latest cinematic gift
The global beverage brand taps world-class Hollywood talent, from Oscar winner Octavia Spencer to Transformers director Steven Caple Jr, to create two short films offering fresh portraits of Santa...
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Ryan Reynolds puts the ‘gin’ in Jingle Bells in Aviation Gin’s holiday creative
The gin brand delivers a Christmas puzzle that keeps New Yorkers scratching their heads and a musical martini performance of a holiday classic.Aviation American Gin, the brainchild of the ever-charming...
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